Eric Hoffer

The real persuaders are our appetites, our fears and above all our vanity. The skillful propagandist stirs and coaches these read more

The real persuaders are our appetites, our fears and above all our vanity. The skillful propagandist stirs and coaches these internal persuaders.

The craving to change the world is perhaps a reflection of the craving to change ourselves.

The craving to change the world is perhaps a reflection of the craving to change ourselves.

Passionate hatred can give meaning and purpose to an empty life. Thus people haunted by the purposelessness of their lives read more

Passionate hatred can give meaning and purpose to an empty life. Thus people haunted by the purposelessness of their lives try to find a new content not only by dedicating themselves to a holy cause but also by nursing a fanatical grievance. A mass movement offers them unlimited opportunities for both.

To our real, naked selves there is not a thing on earth or in heaven worth dying for. It is read more

To our real, naked selves there is not a thing on earth or in heaven worth dying for. It is only when we see ourselves as actors in a staged (and therefore unreal) performance that death loses its frightfulness and finality and becomes an act of make-believe and a theatrical gesture. It is one of the main tasks of a real leader to mask the grim reality of dying and killing by evoking in his followers the illusion that they are participating in a grandiose spectacle, a solemn or lighthearted dramatic performance.

...when we renounce the self and become part of a compact whole, we not only renounce personal advantage but are read more

...when we renounce the self and become part of a compact whole, we not only renounce personal advantage but are also rid of personal responsibility. There is no telling to what extremes of cruelty and ruthlessness a man will go when he is freed from the fears, hesitations, doubts and the vague stirrings of decency that go with individual judgement. When we lose our individual independence in the corporateness of a mass movement, we find a new freedom- freedom to hate, bully, lie, torture, murder and betray without shame and remorse. Herein undoubtedly lies part of the attractiveness of a mass movement.